यह नंबर आमतौर पर आपकी सोच से छोटा क्यों होता है

Revenue only really lands in your pocket on the orders that don't come back. Your cost, the marketplace's fee, shipping and any ad spend are all paid whether or not that happens — so a return doesn't just cost you the item, it wipes out everything you'd have made on that sale. Spread that risk across every order and you get one honest number instead of a surprise at the end of the month.

इन सबके पीछे का एक फ़ॉर्मूला

प्रति बिक्री मुनाफ़ा = कीमत × (1 − रिटर्न दर − फ़ीस दर) − लागत − शिपिंग − विज्ञापन। इस पेज पर बाकी सब कुछ इसी विचार को अलग तरह से सजाना है।

जानने लायक दो अलग रेखाएं

There's the price where you stop losing money (break-even), and the price where you hit the margin you actually want (target). Selling at break-even isn't a strategy — it's a warning sign that you're one bad month away from trouble. This tool shows you both so you know exactly how much room you have before a "sale price" turns into a loss.

"अच्छा ROAS" वाले मानकों को भूल जाएं

Every rule of thumb you've heard about a "healthy" ROAS assumes a margin it never tells you about. The only ROAS that matters is the one calculated from your own numbers: your contribution margin (price minus cost, fee and shipping) sets a hard floor. Below it, every ad dollar you spend loses money regardless of how good the campaign looks. Above it, you're in genuinely profitable territory.

ROAS या ACOS — एक ही बात, कहने के दो तरीके

Amazon सेलर आमतौर पर ACOS में सोचते हैं (बिक्री के हिस्से के रूप में विज्ञापन लागत); बाकी सब ROAS में सोचते हैं (प्रति विज्ञापन रुपया रेवेन्यू)। ये दोनों एक-दूसरे के उल्टे हैं, इसलिए यह टूल दोनों देता है।

फ़ीस शायद ही कभी सिर्फ़ बताई गई प्रतिशत दर होती है

eBay और Etsy दोनों अपनी प्रतिशत फ़ीस के ऊपर एक फ़्लैट प्रति-ऑर्डर शुल्क भी जोड़ते हैं, जो सस्ते आइटम पर असंगत रूप से भारी पड़ता है — ₹0.30 का फ़्लैट शुल्क ₹100 की बिक्री पर कुछ नहीं है और ₹8 की बिक्री पर भारी है। Amazon की 15% रेफ़रल फ़ीस एक आम डिफ़ॉल्ट है, लेकिन असली कैटेगरी लगभग 8% से 17% तक होती हैं, इसलिए इस अनुमान पर कीमत तय करने से पहले हमेशा अपनी खास कैटेगरी जांच लें।

शेल्फ़ देखकर नहीं, कैलेंडर देखकर रीऑर्डर करें

Waiting until you're visibly low on stock means you're already too late — by the time a new order clears customs or a supplier's queue, you could be sitting on zero inventory for weeks. The reorder point is the stock level where you should place the next order right now, so it arrives before you actually run out.

सेफ़्टी बफ़र किस लिए है

सप्लायर देर कर देते हैं। मांग बिना चेतावनी बढ़ जाती है। सेफ़्टी बफ़र आपके अपेक्षित लीड टाइम के ऊपर एक अतिरिक्त कवरेज है, ताकि इन अनपेक्षित हालात में भी स्टॉक खत्म न हो।

गोल संख्या पर नहीं, अपने मार्जिन पर कीमत तय करें

Picking a wholesale price by feel usually means underpricing — cost plus "a bit extra" quietly erodes your margin the moment overhead ticks up. Setting the price from your target margin guarantees the number actually protects your business, no matter what the cost happens to be that month.

रिटेल गुणक क्यों शामिल है

Retailers typically double or more the wholesale price to cover their own margin (a "keystone" markup is 2x; many categories run 2.2–2.5x). Giving them a suggested retail price up front makes your product easier to place in their catalog and keeps everyone's math consistent.

मार्जिन और फ़ीस दोनों एक ही कीमत से कटते हैं

If you sell through a marketplace, its fee is calculated on the price you charge — not on your cost. That means the fee and your margin are competing for the same slice, and pricing without accounting for both is how sellers end up with a "40% margin" product that actually nets 30%.

चार्म प्राइसिंग क्यों, और यह कैसे राउंड होती है

Prices ending in .99 consistently outsell round numbers by a small but real margin in most retail categories — it's one of the best-tested tricks in pricing psychology. Checking the box rounds your price up to the next whole dollar minus a cent, so you never accidentally undercut your target margin by rounding down.

डिस्काउंट पूरी कहानी नहीं है

A bundle only beats selling items separately when what it saves you — one shipment instead of several, one set of marketplace fees instead of several — outweighs the discount you're giving the customer to buy it as a set. A generous-looking discount can still be more profitable than selling separately, if it's replacing enough duplicate shipping and fees.

प्रतिशत छूट सीधे मार्जिन से कटती है, रेवेन्यू से नहीं

"25% off" sounds like a marketing line, but it's really a direct cut into your profit — because your costs don't discount along with the price. On thinner-margin products, a deep discount can wipe out most or all of your per-sale profit even while the item keeps selling.

मुख्य फ़ॉर्मूले

मार्केटप्लेस फ़ीस प्रीसेट

जानने लायक मान्यताएं

सटीकता पर एक नोट

These are the standard formulas a profit spreadsheet would use, not a substitute for your actual seller account numbers. Marketplace fees vary by category, account tier and fulfillment method — always check your own dashboard for the exact rate on a specific listing before pricing off an estimate here.